Marketing Channels
Website: The company’s own website, which can include a blog, product listings, and contact information.
Email: Using newsletters and promotional emails sent directly to customers or subscribers.
Social Media Profiles:
Facebook Page: A Facebook business page to share updates, offers, and engage with the audience.
Twitter Account: For sharing news, updates, and customer service.
LinkedIn Page: Especially important for B2B companies, for networking and sharing professional updates.
Instagram Profile: A visual platform ideal for sharing images and videos of products or behind-the-scenes content.
Pinterest: For sharing visual content and driving traffic to your website, especially for e-commerce.
TikTok: Sharing short videos, often used for creative and viral marketing campaigns.
Snapchat: For sharing short videos and images, often used to target a younger audience.
YouTube Channel: For sharing longer video content, such as tutorials, product demonstrations, or company updates.
Messaging Apps:
WhatsApp Business Account: For communicating directly with customers and sharing updates.
Facebook Messenger: Similar to WhatsApp but through the Facebook platform.
Telegram Channel: For broadcasting messages to large audiences on Telegram.
Mobile Apps: Having a proprietary mobile app for the business.
Review Sites & Listings:
Google My Business: Listing the business on Google, allows for appearing in search results and collecting customer reviews.
Yelp: For customer reviews, particularly for local businesses.
Trustpilot: A platform for collecting and sharing customer reviews.
E-commerce Platforms:
Amazon Store: Selling products through Amazon.
eBay Store: Selling products through eBay.
Etsy Store: Ideal for selling handmade or creative products.
Shopify: Having an e-commerce store on Shopify.
WooCommerce: Using WooCommerce for an e-commerce store on a WordPress website.
Content Sharing & Knowledge Platforms:
Medium: Publishing articles and blog posts.
Quora: Answering questions and engaging in discussions related to the industry.
Reddit: Participating in forums and discussions related to the industry.
Webinars & Virtual Events: Hosting or participating in online seminars and events.
Podcasts: Creating a company podcast or participating in industry-related podcasts.
SMS Marketing: Sending promotional messages and updates through SMS.
This list provides several platforms and outlets where businesses, including startups, can directly engage with their audience for marketing purposes
Website
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20
15
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20
25
15
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20
15
15
10
10
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15
20
Facebook Page
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15
5
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15
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15
Twitter Account
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10
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5
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LinkedIn Page
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15
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10
10
5
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Instagram Profile
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5
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WhatsApp Business Account
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Google My Business
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15
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Amazon Store
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5
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Webinars & Virtual Events
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5
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5
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